| Cliff Models Official Sponsor Volvo Cars S60 Concept |
| Tuesday, 17 February 2009 | |
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Volvo Car Corporation, who recently revealed the S60 Concept Car at the North American International Auto Show (NAIAS) in Detroit, chose to engage Cliff in working with the new concept car before its launch. The collaboration between the two companies has resulted in the development of the innovative gear shifter with revolutionary integrated mechanical and electronic functionalities.
Created by Cliff, designed by Volvo Cars
The gear shifter has a flexible new shape. In the horizontal position it offers to drive in automatic mode and if the driver chooses a more intense drive, the lever can be flipped up into the vertical position for sporty manual gear change. Cliff’s part was to achieve a solution with engineering, development and manufacturing of a fully functional gear shifter system of the concepts sketched delivered by Volvo cars.
-“The end result with its high finish is incredible satisfying”, Lars Falk, Program Chief Designer Interior, exclaims upon Cliff’s delivery in November 2008.
Giving shape to design
Cliff, established in 1988 has a long history working with Volvo Cars as Cliff’s offer includes Concept Car development, Strategic Styling, Annual Work, Technical Research in Styling Areas along with Production, Modelling and Prototyping. Cliff offers market leading solutions for clients with edge technologies and realizes the ideas from major styling departments to high-end production and manufacturing.
-“We have come a far way since 1988, developing new strategic ways of collaborating with different major transportation and consumer electronic companies”, Johan Andinsson, CEO and President for Cliff explains.
Cliff Models and Prototypes is part of Design Communication Group and with its further subsidiaries Propeller, Cliff Design, Cliff Hemi Models and Prototypes becomes Europe’s leading design Supplier.
Design Communication – part of the world
Design Communication is the largest design group in Europe. The companies combine a distinct understanding of marketing strategies with expertise in design development and communication. The companies with in the design group focus on segments such as Automotive, Medical and Life Science, Lifestyle, Motorcycles, Consumer Electronics, Commercial Vehicles, Sports, Industry and Tools. The offer includes solutions for Transportation, Visualization, Surface Design, Product Design, Product Interaction, Visual Communication, and Design Strategy along with Production, Advanced Concepts, Models and Prototypes. Design Communication is headquartered in Göteborg, Sweden.
For more information please contact
Martin Andersson | Vice President Advanced Concepts
Cliff Models & Prototypes
tel: +46 (0)31 92 35 02
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Nina Offen | Public Relations
Design Communication Group
tel: +46 31 350 62 04
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